January 22, 2020

In a move that underscores the agency’s cross-cultural evolution as it enters its 4th decade in business, segment advertising leader Acento announces the growth of its leadership team.
Acento’s board of directors announced that intercultural veteran Donnie Broxson will become Chief Executive Officer as Hispanic advertising pioneer Roberto Orci steps into the new role of Chairman, effective immediately.  Orci’s role will be to further grow the agency’s business, diversify its revenue base and build the company’s brand in the industry.  Broxson will be responsible for Acento’s overall strategic direction, operations, and client relationships with all agency departments reporting to him.

Acento is also expanding its leadership team, by promoting the following long-term employees to Vice President:  

  • Angélica Garcia is named VP, Strategy & Insights
  • Sofia Escamilla is named VP, Media
  • Lourdes Washington is named VP, Client Leadership

With our new team in place, Acento brings an invigorated and holistic approach to cross cultural marketing that challenges consumer indifference across cultural and linguistic siloes,” comments Donnie Broxson, CEO, Acento.  “The result of our leadership team’s evolution is a more efficient and impactful company that creates cultural connection and drives business growth for clients.

This lineup is complemented by Acento leadership veterans Marco Cassese, Chief Creative Officer and Bob Berry, Chief Financial Officer.

Roberto Orci, Chairman, said, “This structure will set us up for success as we forge new paths in a dynamic cultural landscape. I look forward to supporting the agency’s work as a visible ambassador for our brand.  It’s an exciting new chapter for me personally, and for all of us at the agency.”

Reflecting on the new leadership team, Broxson concludes, “These advertising veterans bring insights, acumen and instinct that creates bottom-line impact for clients.  Their unique cultural perspectives will not only transform the leadership voice of Acento, but propel us forward as warriors against indifference.”

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