(add)ventures and Prism Group, Inc., a public relations and special events company, join in a strategic alliance to offer more competitive end-to-end solutions to corporations that market in Latin America (LATAM) and to the U.S. Hispanic population.
Inked in March 2017, the agreement formalizes the integration that resulted organically as the firms worked collaboratively for the creation of success stories in Latin America, Puerto Rico and the Caribbean for clients such as Acer, Alcatel, Lexmark, Samsung and Welch-Allyn.
“It has been such a positive and prolific relationship that we are taking it to the next level by living together,” said Stephen Rosa, president and chief executive officer of (add)ventures. “Our new blended family in Miami will be supported by (add)ventures’ New England and New York City offices and both firms’ teams in LATAM.”
“Rooted in public relations and events, we are extremely proud of our heritage within this evolving industry landscape and honor being in the message and idea business,” said Julissa Nova, president of Prism Group, Inc. “We look forward to a fruitful alliance with a company who shares the same vision as we do, and are confident that the synergy will meet and exceed the needs of our clients.”
“Further integrating our teams extends our LATAM reach while creating richer brand communication solutions for our client partners,” added Joel Velez, managing director, strategy/creative of (add)ventures Miami. “It’s better working more efficiently while having even more fun doing it.”