Anomaly promotes to drive expansion

Anomaly announced the promotion of two of our executive into newly created positions across our fast expanding, and continually evolving, network. Multi-office clients such as ABI, Converse, Diageo, Google, Hershey and YouTube now account for approximately 40% of Anomaly’s total revenue- a figure bolstered by this year’s addition of Beats in LA, London and Shanghai.  

After 6 years as a Partner and CEO of Anomaly New York, Karina Wilsher becomes Global Chief Operating Officer effective January 1st 2017, reporting to Founding Partner & Global CEO Carl Johnson.

At the same time, after 10 years with the company – 6 in New York and then 4 as Partner & CEO of Anomaly Toronto- Franke Rodriguez will add the role of CEO Anomaly New York to his responsibilities.

In her role as Global COO Karina will focus on three key areas: being accountable for key global clients as they work with any and all of Anomaly’s six offices from LA to Shanghai; shaping the company’s global vision and execution of the 7th Floor-the ever expanding internal creation/production capabilities; and helping guide and support the Partners of Anomaly’s businesses in Amsterdam and London within an expanded vision for Europe.

Franke Rodriguez is already a successful Anomaly office CEO and his focus in adding New York responsibilities will be to simultaneously manage its evolution to a data-centric organization whilst ensuring the surging office doesn’t miss a beat after it’s most successful year ever.