Telemundo, the official Spanish-language home of the 2018 FIFA World Cup Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event. The agency’s New York office will run the business, with the assignment beginning immediately as the network prepares to broadcast the FIFA Confederations Cup Russia 2017 this summer.
“This is continued evidence, of our mission to make Anomaly a company that can credibly and relevantly communicate with everyone in America. Equally.” said Giovanni Villamar, Managing Director at Anomaly. “Our progressive view of the Latino audience is aligned with Telemundo’s mission of representing an authentically Latino-American experience. We were set up because the traditional solutions are all becoming less and less effective and the old approach to Hispanic Marketing needs fresh thinking. We are incredibly proud of this appointment”.
Bill Bergofin, Senior Vice President of Brand and Content Development for Telemundo Deportes, who recently joined Telemundo from NBC Sports in Stamford to lead marketing and content development for sports, confirmed the appointment by saying: “The FIFA World Cup is the largest single sports tournament globally attracting an incredibly diverse and engaged audience. Our goal is to position Telemundo as the destination for the most authentic and exciting coverage of the World Cup in America, in any language and on any platform. Anomaly has a deep understanding of the impact and cultural relevance of fútbol to our fans, and we are very fortunate to have them as our partner to celebrate the passion the Latino audience has for the beautiful game in an unprecedented way.”