Cueva named President of VPE Tradigital Communications

VPE Tradigital Communications (VPE) announced that Maricela Cueva has been named president of the agency.  Formerly the Vice President, Cueva will now lead the Latina-owned full-service agency specializing in multicultural communications. Cueva will oversee all business operations, including client services, marketing, and new business development.  Patricia Pérez, the owner of the agency and former President, will continue as Chief Strategic Advisor and CEO.

“I’ve had the pleasure to work alongside Maricela for many years and have seen first-hand her ability to lead strategic change, build relationships with key influencers, and strengthen our business,” said Patricia Pérez.  “It has been inspiring to see her personal growth and the results she’s driven over the years. Her integrity, high expectations, and passion for the business and our clients will ensure our continued success in the marketplace.”

“It’s an honor to be chosen to lead the best team of multicultural communications pros in the business,” said Cueva.  “I also look forward to working closely with clients that look to establish themselves in this competitive marketing space.”