Defying the global consolidation and absorption trends, and showing consistent market growth and sustainability, d expósito & Partners celebrates this week twelve years since its inception as an independent shop, created by Daisy Expósito-Ulla and a group of pioneering partners. The agency was founded May 5th, 2005.
"No big party, no mariachi," says Chairman/CEO Daisy Expósito-Ulla, "just a nice feeling of achievement and the fun and the hoopla that naturally comes with the Cinco de Mayo coincidence." The agency celebrated internally last Friday.
The well-known architect of the powerhouse that The Bravo Group became for Young & Rubicam and Sir Martin Sorrell's WPP, spoke extensively to HispanicAd.com about " the countless opportunities that hide behind obstacles, the unavoidable ‘we-are-here’ factor of the U.S. Hispanic Market beyond national politics, and the rewarding joys of discovering and launching new stellar young talent at the agency, both male and female, from all disciplines."
d expósito & Partners, arguably among the strongest independent shops in the U.S Hispanic Market, was created by Expósito-Ulla and her business and life partner, film producer Jorge Ulla, alongside media guru Gloria Constanza, account pros like Fernando Fernández and Louis Maldonado, and former Bravo moneyman John Ross.
Paco Olavarrrieta, the award-winning creative head, was recently snatched by the agency where he now is a partner. The agency works for major brands such as AARP, McDonald's, the NY/NJ Port Authority, AMICA Insurance, Tajín Condiments, among others. In 2015, the AEF chose the shop as U.S. Agency of the Year.