DiMassimo Goldstein named AOR for the Bronx Zoo

DiMassimo Goldstein (DiGo) announced its new partnership with the Bronx Zoo as the New York City staple’s advertising agency of record. DiGo will be spearheading the iconic organization’s efforts to drive attendance and communicate its brand story.

With an overwhelming number of different experiences at New Yorkers’ fingertips, competition for their attention has never been greater. Bringing guests close to wildlife and building the connection with its leading global research and conservation work are critical to the mission of the Bronx Zoo.

While many brands today seek to develop closer consumer bonds by aligning with a mission or purpose, the Bronx Zoo has been dedicated to a greater purpose for over 100 years. The Bronx Zoo’s parent organization, the Wildlife Conservation Society, is committed to conserving the world’s wildlife and largest wild places, with field programs making a difference every day in regions containing more than 50% of the world’s biodiversity.

“Working with The Bronx Zoo is not only the dream of a lifetime,” said DiGo Chief and Founder Mark DiMassimo, “but it also represents an opportunity to inspire people to enjoy extraordinary experiences that bring them closer to the wonders of the natural world. Win Win!”

In fact, DiGo has taken “Inspiring Action” on as its mantra, helping people make more inspiring decisions, and form more empowering habits. This aligns perfectly with the Bronx Zoo’s mission to not only connect people with wildlife in an irreproducible way, but also connecting the dots between the zoo and the role people can play in conservation.

This partnership with DiMassimo Goldstein represents the fruition of a lengthy search process which included six high-profile agencies, including the incumbent. DiGo was selected due to its strong results-driven approach and demonstrable success in changing audience behavior.