Gil joins Richards/Lerma as Head of Brand Planning

Dallas-based agency Richards/Lerma has hired Quim Gil, as head of brand planning, effective immediately.

Mr. Gil’s two-decade career began in his native Spain where he worked with some of Europe’s most respected multinational agencies such as McCann Erickson, Added Value, Ogilvy, and Synovate developing global campaigns and some of the world’s most respected brands. He also received his MBA from ESADE, Europe’s top business school. Most recently he was the strategic planning director at LatinWorks, where he led strategy for brands such as Anheuser-Busch, Pepsi, Mountain Dew, Target, Capital One, Kleenex, Huggies and Pull-Ups. He has also worked on brands such as Nestlé, Kimberly-Clark, Sara Lee, Unilever, Henkel and Danone, to name a few.

“I’d been tracking Richards/Lerma’s growth on the U.S. Hispanic scene over the last few years. The total market work they’re doing is really impressive. Just as impressive is their expansion into Latin American markets, specifically Mexico and Buenos Aires. I don’t believe any other U.S.-based Hispanic ad agency is growing in this fashion. I’m looking forward to providing my point of view, experience and research methodologies to continue that growth for existing and future clients,” said Mr. Gil.

Pete Lerma, founder and principal of Richards/Lerma, said, “We’re really pumped about bringing Quim on board. Not only is he a planning rock star, the global perspective he bring aligns perfectly with what we’re about. Our U.S.-based clients have really seen how our crossborder teams have added value to the work, and our Latin America-based clients have found our disciplined approach refreshing.”