April 29, 2015

HispanicAd.com announced the 2015Hispanic Account Planning ‘Excelencia ‘ Awards (HAPE) winners during the 2015 USH Awards gala event during the 2015 AHAA conference in Miami, Fl.

AHAA will be creating a series of webinars dedicated to the winners of the 2015 HispanicAd.com HAPE Awards.

The Judges were:

  • Sergio Alcocer - President / Chief Creative Officer at Latinworks
  • Jeff Beck - Director of Planning at the community
  • Manuel Campos - Director of Hispanic Marketing at Sprint
  • Abraham Espinosa - Senior Strategic Planner at d expósito & partners
  • Troy Valls - VP of Discovery & Design at Zubi Advertising  (President of the Jury)

HispanicAd.com congratulates the winners! :

Hispanic Market Strategy category

Honorable Mentions

•    McDonald’s – ALMA
•    JcPenney – Grupo Gallegos
•    Pizza Patron – Richard / Lerma
•    Tide / Conill

Bronze

•    Ford Motor Company – Zubi Advertising

Silver

•    California Milk Advisory – Grupo Gallegos      (play commercial- California Milk ProcessorBorad_Brave_tv30_spa.mov)


Brand experience – Hispanic-centric category:

•    No winners in this category, these cases need to be better next year

Total Market category:

Bronze

•    Glad / Gain  - ALMA

Gold

•    Lifebeat – Wing    (play commercial)

AHAA will be creating a series of webinars dedicated to the winners of the 2015 HispanicAd.com HAPE Awards.
 

 

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