HispanicAd.com announced the 2015Hispanic Account Planning ‘Excelencia ‘ Awards (HAPE) winners during the 2015 USH Awards gala event during the 2015 AHAA conference in Miami, Fl.
AHAA will be creating a series of webinars dedicated to the winners of the 2015 HispanicAd.com HAPE Awards.
The Judges were:
- Sergio Alcocer - President / Chief Creative Officer at Latinworks
- Jeff Beck - Director of Planning at the community
- Manuel Campos - Director of Hispanic Marketing at Sprint
- Abraham Espinosa - Senior Strategic Planner at d expósito & partners
- Troy Valls - VP of Discovery & Design at Zubi Advertising (President of the Jury)
HispanicAd.com congratulates the winners! :
Hispanic Market Strategy category
Honorable Mentions
• McDonald’s – ALMA
• JcPenney – Grupo Gallegos
• Pizza Patron – Richard / Lerma
• Tide / Conill
Bronze
• Ford Motor Company – Zubi Advertising
Silver
• California Milk Advisory – Grupo Gallegos (play commercial- California Milk ProcessorBorad_Brave_tv30_spa.mov)
Brand experience – Hispanic-centric category:
• No winners in this category, these cases need to be better next year
Total Market category:
Bronze
• Glad / Gain - ALMA
Gold
• Lifebeat – Wing (play commercial)
AHAA will be creating a series of webinars dedicated to the winners of the 2015 HispanicAd.com HAPE Awards.
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