Richards/Lerma has been tasked to create and implement a holistic strategic platform recommendation that drives awareness of Ocean Spray’s delicious family-friendly blends and juices. Ocean Spray has placed an emphasis on capturing new consumer segments, including younger and multicultural demographics.
“We are thrilled to work with Ocean Spray and build a fully integrated plan from strategy to creative development,” said Pete Lerma, Founder, Richards/Lerma. “Our plan is to execute locally across all relevant platforms including shopper marketing, to drive trial with U.S.-based Hispanics. We hope to expand this program on a national level.”