MARCA based in Miami, and Ogilvy Mexico & Miami signed a strategic joint-venture agreement. The agreement will further extend Ogilvy’s US Hispanic service offering and strengthen MARCA’s current capabilities in digital, social media, and analytics. The partnership was announced by Tony Nieves, President, MARCA and Horacio Genolet, CEO of Ogilvy Latina.
Alejandro Berbari, Partner and SVP Executive Creative Director of MARCA, declared: “We are very excited about the new partnership with Ogilvy Mexico & Miami, with which we can now offer a larger array of services to our clients in digital, media buying, and business consultancy. We also look forward to expand resourcing new creative talent with expertise in Latin America.”
“Ogilvy Mexico & Miami will undoubtedly strengthen its credentials and capabilities for the US Hispanic Market thanks to the vast MARCA experience in this segment. I am sure this alliance will turn us in to a real creative power house for the brands trying to reach the Hispanic and the Latin American markets,” stated Horacio Genolet, CEO of Ogilvy Latina.
Veronica Hernandez, Co-CEO of Ogilvy Mexico & Miami, pointed out: “I am sure that with this joint venture, Ogilvy M & M will strengthen and grow even more with all the know-how of the Hispanic Market that they have. This, combined with all our capabilities, will allow us to give our clients a more comprehensive offer. We are very happy to continue growing our operation bringing to our table new players and specialists."