OMD wins Wells Fargo Media Consolidation review

OMD significantly expanded its relationship with the San Francisco-based financial institution. Presenting a data-driven strategy, OMD was also awarded the digital business, as well as the entire multicultural media portfolio (in partnership with Buzz Marketing Group). 

Partnering with OMD for the review, Omnicom’s Organic was awarded the digital creative business. Traditional creative, which was not part of the review, remains with Omnicom’s BBDO.

“Working with OMD, we have witnessed the team’s commitment to understanding the Wells Fargo brand and the importance of our culture,” said Michael Lacorazza, head of Integrated Marketing for Wells Fargo. “During our recent review, OMD stood out based on its digital capability, strong management team, and ability to bring big ideas to the table.  We are looking forward to deepening our working relationship and realizing greater impact for our marketing investments.”

Adds OMD US CEO Monica Karo, “We’re looking forward to expanding this long and very successful partnership across new channels, working together to explore new opportunities to connect with Wells Fargo customers.”