Optimizing Transparency in Your Agency Relationships [REPORT]
July 12, 2016
A report recently released by the Association of National Advertisers (ANA) titled, “An Independent Study of Media Transparency in the U.S. Advertising Industry” has sparked a debate regarding rebates and financial transparency in the U.S. It also highlights the fact that now, more than ever, collaboration and transparency are paramount to ensure clients and their agencies clearly understand the flow of dollars and remuneration, locally and globally.
As the ANA report generates increased discussion in the industry, and it will, those debates will also drive more transparency. The discussion is important – and it should be leveraged to put steps in place to help organizations get the most from their media investments.
Based on Accenture’s experience, particularly in the face of an ever more complex media and audience landscape, we suggest the following practices to get the most productivity out of media budgets.
To download report CLICK HERE.
