Orci wins Best On-Air Ad Campaign at Imagen Awards

Orcí received an Imagen Award in the Best On-Air Advertising category. The Imagen Awards, which took place September 9th at the Beverly Hilton Hotel in Beverly Hills, is a competition that recognizes and encourages the entertainment industry to portray the Latino community in a positive and accurate manner. The winning advertising was for the 2015 Honda CR-V spot entitled “Space for Dreams”. It centers on a young Latina girl who has big dreams of becoming an astronaut.

Executive Creative Director Juan Jose Quintana said, “Our team developed the spot around the understanding that busy parents need practical solutions to finding quality time to spend with their children. We’re making them aware that they can create space, in an everyday car ride, to connect with their kids and talk about their aspirations.”

“Family time is important to our Hispanic audience,” explained Andrew Orcí, the agency’s chief executive officer. “We thank the Imagen Foundation for recognizing our work and our client Honda for its continued support in allowing us to create memorable and inspired advertising.”