February 24, 2018

PACO Collective (PACO) is joining forces with Pork & Mindy's to create memorable moments surrounding food, music, and art across Chicagoland and nationwide.

Pork and Mindy's is a Creative BBQ concept with a host of offerings including a line of highquality, slow-smoked meats, barbecue sauces, and 'sangwiches' – all of which are offered in their restaurants and food hall locations throughout Chicago and Minneapolis. A rigorous growth strategy is also in the works with restaurants opening in several markets across Chicagoland in addition to Denver over the next few months. Their retail range is also set to soon launch in grocery stores both locally and nationwide. Founders Kevin Corsello, who serves as CEO, and Executive Chef and Food Network Star Jeff Mauro believe their fast-casual restaurant concept is a perfect place to bring people together and give them something better. With this partnership PACO is consulting on creative advertising, public relations, and overall strategy for the thriving brand.

"PACO is thrilled to be chosen as Pork and Mindy's agency of record," said PACO CEO and Co-Founder Ozzie Godinez. "There was an instant trust and mutual respect when we learned that we share the goal of creating something great that people want to be a part of.  We're honored and excited about this partnership."

PACO's work will begin with a comprehensive undertaking of a go-to-market strategy that will include digital, social, promotional and experiential efforts, in addition to retail and event planning for new location openings and upcoming product launches.     

"It was PACO's diligence, professionalism and respect for each other's work that won us over," said Pork & Mindy's Founder and CEO Kevin Corsello. "We're looking forward to working with a team that shares the same passion for their work as we do for ours."

 

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