“Thanks to our partnership with Republica over these ten years, we have solidified the Sedano’s Supermarkets brand and have become a synonym of family and tradition,” said Javier Herran, chief marketing officer of Sedano’s Supermarkets. “I am proud of the industry-leading work we have done with Republica, and if the past decade is any indication of what the future holds, we will surely have many more successes ahead,” added Herran.
Over the years, Republica has worked with Sedano’s on establishing its position as a family-focused, traditions-based brand. From developing Sedano’s first customer-centric web portal, to establishing its social media channels, to creating its now famous, award-winning creative campaigns, the agency has worked on all aspects of Sedano’s marketing and communications efforts. For Sedano’s, the agency handles multiple responsibilities, including media planning and buying, consumer research, creative public relations, event management, social media, sponsorships, community relations, and web.
“Ten years ago, most of the direct competitors Sedano’s has today were not in the marketplace, yet despite the increased competition, we are proud of Sedano’s continued growth over the years,” said Republica co-founder, chairman and CEO, Jorge A. Plasencia. “A cornerstone at Republica is the trust and camaraderie we build with each of our clients, and Sedano’s is a shining example of these values of true partnership,” added Plasencia.