Solmar Hotels & Resorts Appoints Newlink as Agency of Record

Newlink announced it has been appointed as Agency of Record for Solmar Hotels & Resorts in Cabo San Lucas. The Tourism Practice at Newlink will be responsible for promoting travel to the brand’s seven resorts, providing strategic counsel as well as executing an integrated communications program in the United States, Canada and Mexico beginning in January 2018. Additionally, Newlink will spearhead the launch of Solmar’s new Greg Norman golf course and luxury residences.

“Newlink has ample experience handling communications for numerous resorts and hotels, and has distinguished itself for executing successful tourism campaigns around the world,” said Teresa Villarreal, Senior Vice President of Newlink’s tourism area of expertise. “With a strong stake in the Los Cabos market, Solmar offers the complete package of resorts and residences that cater to a variety of audiences.”