Before joining Dieste, Marialejandra oversaw the Strategic Planning department at MullenLowe Group LATAM and global strategic tools development for the MullenLowe network.
"Marialejandra is a highly regarded professional within the advertising world, specializing in both account management and strategic planning, with a profound understanding of the importance that branding holds for a business to succeed," says Greg Knipp, CEO of Dieste.
With more than 25 years of experience in strategic planning, Marialejandra has been involved in the development of marketing communication for companies in various industries including 3M, Chiclets Adams, Ford Motor Company, Mattel, Nestle, SAB Miller/AB InBev, The Coca-Cola Company and Warner Lambert.
"Dieste's multicultural approach beyond ethnicity has the power to highlight hybrid cultures. I'm excited to be part of this talented team who will help tear down stereotypes," says Marialejandra Urbina.