February 08, 2018

Spanish Broadcasting System, Inc. (SBS) announced the appointment of Geraldo Arriaga as Vice President, Digital Media Sales of SBS, LaMusica App. In this role, Geraldo will spearhead all of the Company’s digital revenue efforts at the national scale, while working directly with all Digital Sales Managers,Sales Management and divisions in each one of our markets. Mr. Arriaga will ensure SBS's Digital Media programs are fully integrated into the network's growing "Original Content Strategy." Mr. Arriaga will be based out of Miami, Florida and will report to Albert Rodriguez, COO of SBS.

Prior to joining the SBS family, Mr. Arriaga served as Online Sales Manager for Clear Channel Online Music & Radio where he was responsible for digital sales at the interactive division for seventeen years. Mr. Arriaga also served as Digital/Local Sales Manager for SBS in the Miami market for four years.

Mr. Arriaga has a dynamic sales management strategy with a record of achievement and demonstrated success driving multi-media sales growth while providing sales leadership in highly competitive markets.

"Geraldo is a great addition to our strong Digital Media team," commented Albert Rodriguez, COO of SBS. "His extensive experience and knowledge of the U.S. Hispanic market will help generate additional growth for SBS's expanding digital community and deliver the best applications, services and programs for our valued audience, clients and brand partners."

“It’s an honor to be tasked with driving our digital sales transformation and help further posture SBS as the leader in developing and delivering customizable Hispanic content to the marketplace. LaMusica’s innovative digital platform is in constant evolution providing our clients and ever growing audience with unique omni-channel experiences. I am extremely confident on our team’s collective commitment towards relentless growth across our entire digital platform will continue and I feel blessed to be a part of this stellar group,” stated, Geraldo Arriaga.


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