Batista named National Sales Director for Variety Latino

Variety has hired Betsie Batista as National Sales Director for Variety Latino. Batista, who most recently led new business development for ESPN Multimedia Sales & Sponsorships, will be based in Variety’s Gotham offices where she will lead all of Variety Latino’s sales initiatives.

“Variety is committed to providing entertainment news to the fastest-growing ethnic group in the United States. We are excited that Betsie Batista is now leading the efforts to help us grow that business to take Variety Latino to the next level.” said Variety VP of Eastern Sales & Partnerships, Millie Chiavelli to whom Betsie will report to.

 

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