Bridging Media and Retail: 3 Entertainment-led Purchasing Trends [REPORT]

The entertainment industry has long influenced the products consumers buy. For instance, “Top Gun,” the hit 1986 film about a U.S. Navy pilot, helped popularize Ray-Ban‘s Aviator sunglasses. They haven’t gone out of fashion since. Today, the amount of content generated from streaming services and other forms of digital media is exploding. As a result, consumers increasingly will be exposed to new ideas for product use.

To stay relevant, brands and retailers must be ready to capitalize on today’s biggest entertainment trends, while also preparing for the next big craze. We identified three prominent entertainment trends that have had an impact on retail this year and that we expect will continue to do so. Take a look at these emerging trends — you may discover opportunities to secure your brand’s relevance in the dynamic media landscape.
In Brief:

•     As consumers pay more attention to self-care and self-improvement content, brands should consider how their product improves wellness — and then focus their attention on that message.
•     Brands should look to the proliferation of online fan communities, such as anime fans, to spark ideas for new products that appeal to customer segments across a wide array of interests.
•     Documentaries can influence the issues that consumers care about. Brands should consider these popular causes when pursuing purpose-driven marketing initiatives.  

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