Combined Insurance launches Hispanic Market Initiative

Combined Insurance and an ACE Group company, announced tthe launch of its Hispanic market initiative. The initiative will initially focus on both recruiting new bilingual agents and sales in three key markets – Texas, California, and Florida.

“We have long recognized the potential that the Hispanic market offers our company from both a customer and employee perspective,” said Doug Abercrombie, senior vice president and chief agency officer for Combined Insurance. “The Hispanic population is significantly growing in numbers and percent of total U.S. population yet more than 30 percent of Hispanics lack health insurance, making this an underserved market that our products and services fit well into.”

To help meet the need of the Hispanic market, Combined Insurance has set a goal to hire 220 high-quality bilingual agents who understand the unique needs of and diversity within the U.S. Hispanic population by the end of 2014.

Leading the overall Hispanic market initiative will be Jorge Enderica, who joined Combined Insurance in July of this year as vice president, national sales-Hispanic markets. Enderica has more than 16 years sales experience and most recently served as vice president of global life at Pan-American Life Insurance Company where he was responsible for growing the company’s Central and South American regions. Prior to that role, he was sales director for the U.S. Hispanic market for the company.

“The growing Hispanic population represents more than $1 trillion in purchasing power, making it a vibrant and vital part of this country,” said Enderica. “It is also a community that can be particularly well served with supplemental insurance. Combined Insurance recognizes the importance of understanding and working within the various Hispanic cultures and we look forward to providing them with the care, products and customer service that is important to them.”