May 16, 2020

In just a week’s time, the Coronavirus pandemic has completely upended the globe. It has had substantial effects on people’s lives and livelihoods, and it has entirely transformed the way companies do business. In the advertising industry, we’ve all felt the immediate effects: Cancelled events, meetings and business trips. Work-from-home mandates that include hunkering down inside our houses and apartments alongside our entire families. And yes, even paused and pulled advertising campaigns.

But there are longer-term effects that must also be considered. To get a true pulse on how the advertising industry is being affected now and in the coming months, we’re going direct to marketers and agencies to understand what’s being done. This research will be shared in our upcoming report, “Coronavirus Effect on Advertising Report,” and it will be updated bi-monthly to give you the latest insights and trends on how COVID-19 is affecting everything from ad spending patterns across media, geographies and formats to how companies are going to market with their ad creative and ad placements.

To download report CLICK HERE.

 

 

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