Garcia named EVP of Content & Business Development at Entravision

Entravision Communications Corporation announced it has appointed Alex Garcia as Executive Vice President of Content & Business Development, effective immediately and will be reporting to Mario M. Carrera, Chief Revenue Officer. Mr. Garcia will support the revenue team in developing and selling unique content to a broad consumer audience while also positioning Entravision at the forefront as a customer centric communication and marketing solutions platform. 

“Alex is a proven executive who brings more than 10 years of experience in multi-platform marketing, communications and digital distribution, having previously held positions in both the U.S. and Mexico. He has an impressive track record of firsts, and we look to his ability, vision and creativity to help grow our company,” said Mr. Carrera.

Prior to joining Entravision, Mr. Garcia was Director, Head of Latin America Physical & Digital Distribution at Sony. Before Sony, he served as Director of Marketing for Latin America at the San Francisco-based company, Rdio, Inc. He held other various positions in Mexico City with Es. Cine Film Festival and Comarex.

“Business Intelligence is a vital component to continuously grow and innovate within an organization. I’m excited to embark on this new journey with Entravision during this crucial time to remain competitive in the marketplace and develop creative products that will be valuable to the company and its advertisers, viewers and listeners,” said Mr. Garcia.

 

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