But, what is the mindset of the client when preparing a Hispanic media buy? Is radio an important part of the media mix right from the start? This latest Hispanic Radio Podcast featuring Zubi Advertising VP/Media Integration Isabella Sanchez provides some answers.
Sanchez sat down for a chat at the 2018 Culture Marketing Council (CMC) Annual Conference in Los Angeles, which concluded today.
When Sanchez discusses the media mix with her clients, where does radio fit in to the entire Hispanic media buy?
Sanchez adds that Radio "is one of the media types that always transcends everything."
Learn more about where Hispanic radio fits in with such brands as Ford Motor Company and how adopting a Spanish-language or Hispanic-friendly English-language format could boost your business in under 10 minutes by listening to our latest podcast now!
To listen to podcast, CLICK HERE.