Hispanicize Wire rebrands as Latinx Newswire

The rebranding will differentiate the innovative wire service from its former sister company, Hispanicize Media Group, the national media, music and marketing event company now owned by a different company.

“Our need to differentiate our brand coincides with the rise of the word Latinx, so we saw an opportunity to show leadership in adopting this noble, inclusive term,” said Latinx Newswire Partner & CEO Bill Gato. “While our name is new, our mission remains the same: to empower the U.S. Latinx and Puerto Rico communities through multimedia storytelling. For companies and organizations that want to reach the Latinx market, they’ll appreciate how our platform disrupts the costly ‘big wire’ model and they’ll appreciate our cultural expertise.”

 

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