May 24, 2016

Understanding the media is a necessity for any successful PR campaign. Yet the landscape changes, evolves and adapt incredibly quickly. Even though the media’s needs may not change drastically, the way they go about finding and evaluating their sources certainly does.

To better understand how the media find and choose their sources, Wasabi Publicity asked over 250 journalists the most important questions on landing PR coverage.

To download report CLICK HERE.



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