Hispanicize Media Group announced the appointment of Joe Uva as Chairman & CEO of Hispanicize Media Group (HMG). Uva, the former President and CEO of Univision and Chairman of NBCU Hispanic Enterprises & Content, will help scale HMG to offer more authentic, relevant and cultured content for brands looking to target multicultural millennials and Generation Z.
“I am thrilled to join HMG at such an exciting time for the Hispanic digital marketing industry. I am grateful to Manny for having the vision to build an impressive foundation for leading brands and advertisers to navigate the rapidly evolving, trillion dollar U.S. Hispanic market. Our goal is to continue to foster trusted and loyal networks for today’s generation of Hispanic consumers,” said Uva. “Our acquisition of Exit 7 and LatinaMoms.com strengthens and expands HMG’s roster of influencers and content creators, and will help us to aggressively diversify our revenue streams through influencer events, branded content, e-commerce, analytics and insights. These initiatives combined with our Hispanicize events will help marketers increase their engagement with the sought after but difficult to reach millennial and Gen Z LatinX consumer.”