Lichtiger named SVP of Washington, D.C. for Entravision

Entravision Communications Corporation announced it has promoted Adam Lichtiger to Senior Vice President of Sales in Washington, D.C., effective immediately. Reporting to Lilly Gonzalez, Mr. Lichtiger will be responsible for creating brand awareness of Entravision’s cross-platform assets in the Washington, D.C. market.

“Adam is a true leader and possesses a proven track record of accomplishments. We are delighted to have him join the East Coast team as SVP in Washington, D.C. and look forward to him raising awareness of Entravision’s capabilities and platforms in this growing market,” said Lilly Gonzalez, Executive Vice President of Integrated Marketing Solutions, East Coast, Entravision.

Mr. Lichtiger was previously Entravision’s Director of Sales, Integrated Marketing Solutions in Los Angeles and responsible for national sales for San Diego, El Paso, Las Vegas, and Reno markets. Prior to Entravision, he held positions at iHeartMedia, NBC Universal and Univision.

“The Hispanic market is young, growing and a key audience for advertisers. Washington, D.C. is a major market that is seeing the direct impact of the increasing influence of Hispanic consumers. I’m excited to embark on this new journey and the opportunities this market can bring for Entravision,” said Lichtiger.