April 03, 2018

Lieberman and FRC announced that Raul Lopez has recently joined as Senior Vice President of its newly created Multicultural Market Research practice. Raul, an Award winning bilingual researcher, brings experience across many methodologies, target segments and industries, with a specialized approach for U.S. Multicultural segments and Latin America.

Raul joins Lieberman/FRC from New American Dimensions and previously Phoenix Marketing International where he focused on designing and managing quantitative and qualitative research projects in a variety of categories that include pharmaceuticals & healthcare, CPG, entertainment, travel & leisure, tourism, gaming, sports, politics & public affairs, health & beauty, QSR, food & beverage, financial services and insurance.

“Raul has spent his entire career helping clients serve multicultural populations and is the perfect fit to expand our capabilities and expertise in this area of fast growing opportunity,” said Steve Chasin, Partner at Lieberman.

“I am very excited to join the Lieberman/ FRC family and cultivate strategic partnerships to drive business growth and performance for the company and our clients,” said Lopez.

 

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