NAMIC announced Winners Of The 2014 Excellence In Multicultural Marketing Awards
August 22, 2014
The National Association for Multi-ethnicity in Communications (NAMIC) announced the winners of its Excellence in Multicultural Marketing Awards (EMMA).
Comcast garnered a total of seven first place awards to lead all contestants in the Media Content Distributors division. Agencies contributing to the top awards earned by Comcast include Burrell Communications and Grupo Gallegos with wins in three categories each. Additionally, Comcast garnered a seventh first place win with agency CMG Partners & M, LLC. Content distributors earning first place honors in a single category included Eclipse Marketing and Time Warner Cable in conjunction with the agency Eclipse Marketing Services, Inc.
HBO led the Networks/Industry Suppliers division with four first place wins. Two of HBO’s four awards were garnered in collaboration with the agencies MGS Comm and HBO Internal Creative Services. International Media Distribution earned first place honors in three categories including one entry in collaboration with T.D. Wang Advertising Group, LLC. Additionally, BET Networks, ESPN Deportes and Univision Communications, Inc., were each awarded first place honors in two categories. BET Networks’ winning entries were in collaboration with the agencies Fabulous Events and Go GORILLA MEDIA. ESPN Deportes’ wins were in collaboration with the agencies Flavio Alvarez and Handle Like Eggs. Univision Communications’ first place awards were earned with the agencies Blanco-Lorenz Entertainment Branding, Inc., and Ready Set Rocket. NBCUniversal Hispanic Enterprises & Content, and TV One with 135th Street Agency each earned a single first place award to round out the leading entries in the Networks/Suppliers division.
2014 NAMIC EMMA WINNERS
Media Content Distributor
Case Studies / Campaigns
FIRST PLACE
Entry Title: On a Mission
Company: Comcast
Agency: Grupo Gallegos
SECOND PLACE
Entry Title: Black History Month Campaign
Company: AARP
Agency: Carol H. Williams Advertising
THIRD PLACE TIE
Entry Title: Internet Essentials from Comcast
Company: Comcast
Agency: CMG Partners & M, LLC
THIRD PLACE TIE
Entry Title: Comcast Celebrates Black History Month
Company: Comcast
Agency: Burrell Communications
Marketing Tactics
Digital
FIRST PLACE
Entry Title: Xfinity LGBT
Company: Comcast
Agency: Grupo Gallegos
Direct Mail
FIRST PLACE
Entry Title: Fall 2013 TWC Nexos Latinos Magazine
Company: Eclipse Marketing and Time Warner Cable
Agency: Eclipse Marketing Services, Inc.
SECOND PLACE
Entry Title: Bring more Brazil home with XFINITY
Company: Comcast
Agency: MIKADO Marketing
THIRD PLACE
Entry Title: Xfinity
Company: Comcast
Agency: Grupo Gallegos
Grassroots
FIRST PLACE
Entry Title: Internet Essentials from Comcast
Company: Comcast
Agency: CMG Partners & M, LLC
SECOND PLACE
Entry Title: Bring more Brazil home with XFINITY
Company: Comcast
Agency: MIKADO Marketing
THIRD PLACE
Entry Title: Balikbayan/Repatriate Box Promotion
Company: Comcast
Agency: GMA Pinoy/Comcast
FIRST PLACE
Entry Title: XFINITY – Unwrap the Magic Print
Company: Comcast
Agency: Burrell Communications
Radio
FIRST PLACE
Entry Title: XFINITY – Unwrap the Magic Radio
Company: Comcast
Agency: Burrell Communications
Social Media
FIRST PLACE
Entry Title: XFINITY CelebrateBlackTV Scandal Party
Company: Comcast
Agency: Burrell Communications
SECOND PLACE
Entry Title: XFINITY Latino Facebook
Company: Comcast
Agency: Grupo Gallegos
THIRD PLACE
Entry Title: Toyota Hispanic Influencer Campaign
Company: The Dream Team Agency
Television
FIRST PLACE
Entry Title: Because I Can
Company: Comcast
Agency: Grupo Gallegos
Networks & Industry Supplier
Case Studies / Campaigns
FIRST PLACE TIE
Entry Title: Allstate – Mala Suerte
Company: NBCUniversal Hispanic Enterprises & Content
FIRST PLACE TIE
Entry Title: Dream Job – El Reportero
Company: ESPN Deportes
Agency: Flavio Alvarez
SECOND PLACE
Entry Title: Target – #AsiFestejoYo
Company: NBCUniversal Hispanic Enterprises & Content
THIRD PLACE
Entry Title: Caribbean World Series
Company: ESPN Deportes
Agency: Flavio Alvarez, Minimo
Marketing Tactics
All Other Media
FIRST PLACE
Entry Title: HBO Game of Thrones Mixtape
Company: HBO
SECOND PLACE
Entry Title: Xfinity
Company: Comcast
Agency: Grupo Gallegos
THIRD PLACE
Entry Title: HBO Latino Santana Philanthropic Event
Company: HBO
Agency: EGAMI Consulting Group
Digital
FIRST PLACE TIE
Entry Title: Univision Contigo
Company: Univision Communications Inc.
Agency: Ready Set Rocket
FIRST PLACE TIE
Entry Title: HBO Latino Santana Digital Campaign
Company: HBO
Agency: MGS Comm and HBO Internal Creative Services
SECOND PLACE TIE
Entry Title: Live Like A Star Sweepstakes
Company: NUVOtv
SECOND PLACE TIE
Entry Title: DW (Amerika) VERIZON FiOS GWP CAMPAIGN
Company: International Media Distribution
THIRD PLACE TIE
Entry Title: Antenna Online Marketing, December 2013
Company: International Media Distribution
THIRD PLACE TIE
Entry Title: Myx TV I’m Asian American And…
Company: International Media Distribution
Direct Mail
FIRST PLACE
Entry Title: Diwali Super Jumbo Mailer
Company: International Media Distribution
Agency: T.D. WANG Advertising Group, LLC
Diversity Awareness
FIRST PLACE
Entry Title: HBO Boardwalk Empire Event Activation
Company: HBO
SECOND PLACE
Entry Title: HBO Latino Carlos Santana Documentary
Company: HBO
Agency: MGS Comm and HBO Internal Creative Services
THIRD PLACE
Entry Title: Comcast APA Diwali Event
Company: International Media Distribution
Experimental Marketing
FIRST PLACE
Entry Title: BET Brand Pavilion BET Experience
Company: BET Networks
Agency: Fabulous Events
SECOND PLACE
Entry Title: Myx Fusions Moscato Product Launch
Company: MYX Fusions, LLC
Agency: 135th Street Agency
THIRD PLACE
Entry Title: Verizon FiOS Lunar New Year 2013
Company: Verizon FiOS
Agency: T.D. WANG Advertising Group
Grassroots
FIRST PLACE
Entry Title: TV One – “Love That Girl”
Company: TV One
Agency: 135th Street Agency
SECOND PLACE
Entry Title: El Senor de los Cielos Consumer Tour
Company: Telemundo Network
THIRD PLACE
Entry Title: Comcast Russian Grassroots Marketing
Company: International Media Distribution
Agency: CMS Studios (Execution only)
Out of Home
FIRST PLACE
Entry Title: BET HHA Lyrically OOH Projections
Company: BET Networks
Agency: Go GORILLA MEDIA
SECOND PLACE
Entry Title: TV JAPAN AT&T U-verse billboard
Company: International Media Distribution
THIRD PLACE
Entry Title: 45th NAACP Image Awards
Company: TV One
Premium
FIRST PLACE
Entry Title: TV JAPAN Custom Origami Paper
Company: International Media Distribution
SECOND PLACE
Entry Title: IMD 2014 Calendar “Culture in Motion”
Company: International Media Distribution
Agency: DesignRACY
THIRD PLACE
Entry Title: Larrymania S3 Premiums Package
Company: mun2
FIRST PLACE
Entry Title: Univision Portfolio Book
Company: Univision Communications Inc.
Agency: Blanco-Lorenz Entertainment Branding Inc.
SECOND PLACE
Entry Title: Manny Pacquiao Shirt Gift-with-Purchase
Company: GMA Network, Inc.
Agency: GMA International
THIRD PLACE
Entry Title: TFC Free Preview on XFINITY
Company: International Media Distribution
Social Media
FIRST PLACE TIE
Entry Title: Diwaligram.com
Company: International Media Distribution
FIRST PLACE TIE
Entry Title: HBO Latino Santana Social Media Campaign
Company: HBO
Agency: MGS Comm
SECOND PLACE
Entry Title: Celebrity Shout Out Promo
Company: GMA Network, Inc.
Agency: GMA International
THIRD PLACE
Entry Title: Let’s Stay Together Love Confessionals
Company: BET Networks
Television
FIRST PLACE
Entry Title: ESPN Deportes Digital Everywhere Campaign
Company: ESPN Deportes
Agency: Handle Like Eggs
SECOND PLACE
Entry Title: UVideos Partner Spots
Company: Univision Communications Inc.
Agency: Blanco-Lorenz Entertainment Branding Inc.
THIRD PLACE
Entry Title: Univision Esto Es UVideos Video
Company: Univision Communications Inc.
Agency: Blanco-Lorenz Entertainment Branding Inc.
