May 30, 2018

NGL Collective announced an exclusive partnership with YoAmo Media, a Latina media platform,in Spanish. NGL will be exclusively representing YoAmo in the U.S. Hispanic market, where it will serve as the centerpiece of NGL’s newly launched ELLA (Exclusive Latina Lifestyle Access) platform, dually leveraging NGL’s massive video scale and award-winning in-house production studio to U.S. advertisers.  

“YoAmo Media is the largest and most engaged Latina media platform in the world. There is no close number two. When you combine that with NGL’s ability to super-serve Latinas across our video platform, the sum of those parts will enable advertisers to connect with the Latina audience at scale right here in the U.S.,” said NGL’s CEO, David Chitel.

As a pioneer of new media and entertainment connecting advertisers and New Generation Latinos through video across platforms in-language, in-culture and in-context, NGL’s Latina audience is verified by the likes of comScore, MOAT, Nielsen and TAG. Combined with YoAmo Media’s proprietary data science technology, NGL’s ELLA platform has the ability to deliver the coveted U.S. Latina audience across paid, owned and earned media like no other.

“YoAmo Media is pushing the limits to combine state-of-the-art data tech and a talented group of editorial and video teams to create the best experience for Latinas in the U.S. and around the globe. We’re thrilled to partner with NGL, a well-respected digital media and entertainment company exclusively focused on the U.S. Latino audience. Our assets are highly complementary,” said YoAmo Media’s CEO, Felipe Servin.

“We’re extremely excited about our exclusive partnership with YoAmo Media, and are looking forward to offering our agency partners Latina-driven initiatives leveraging our full ELLA offering as well,” added NGL’s Chief Revenue Officer, Joe Bernard.

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