Romero named Hispanic Head of Segment for Nectar Sleep
November 15, 2018
Jose Romero has been named Hispanic Head of Segment for Nectar Sleep. Previously Romero led the Spanish-language marketing strategy, pricing and packaging for Sling TV.
He brings more than 15 years of experience with the Hispanic community to Nectar Sleep from organizations including Condista Networks and DishNetwork, where he pioneered the development of DishLATINO.com, developed a Spanish language customer communication strategy, and helped position DishLATINO in pay-TV services among Latinos in the U.S.
