Solorio named Multicultural Marketing Manager at Brown-Forman Corporation

  Brown-Forman Corporation announced the appointment of Alejandro Solorio as multicultural marketing manager.

In this role, Solorio is responsible for the creation and activation of multicultural programs that will grow Brown-Forman’s share among high-growth multicultural consumer segments. The multicultural consumer has been identified as a key driver of business growth in the U.S. market, and effectively targeting this consumer will be a key business imperative for the company.

Solorio joins Brown-Forman from Elemento L2 in Chicago, where he served as marketing, brand strategy and business development director. Previously, he was marketing manager for Chicago Tribune’s Hoy. Prior to that, he held positions with Cuarto Rojo Consulting and Construmex, a subsidiary of CEMEX, Inc.

 

 

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