January 30, 2020

By Kristina Monllos

In-house creative teams at advertisers may play a bigger role in Super Bowl advertising this year.

Procter & Gamble will air a pregame spot for its Secret brand on Super Bowl Sunday that was conceptualized, written and cast by its in-house creative team. The in-house team also had a hand in the editing, graphic design and revisions of the spot.

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Courtesy of Digiday




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