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May 03, 2014

HispanicAd.com is  proud to announce the HispanicAd.com is  proud to announce the winners of the HispanicAd.com 2014 Media Planning Awards competition.

The judges for the compatition were:

Jany Borges - Associate Media Director at Zubi Advertising

Donald Davis -  Director of Media Services at d exposito & partners

Sofia Escamilla - Associate Media Director at Acento Advertising, Inc.

Andrea Slodowicz - Media Director at MARCA Miami

Roxanna Tirado - VP, Media Director at Tapestry

HispanicAd.com congratulates the winners:


Best Plan using Branded Entertainment/Content Integration

Agency:   Zubi Advertising
Client:   Ford Motor Co.
Product:  Ford Fusion, Ford Focus & Ford Escape
Media Director:  Isabella Sanchez
Associate Media Director: Mike Roca
Social Media Strategist: Manu Gabaldon
Community Manager: Sofia Hexsel

Best Plan using Digital Media

Agency:  Starcom MediaVest Group
Client:  Heineken USA
Product:  Tecate: Hombre Enough Challenge
Media Director:  Mike Torres
Media Associate Director: Jennifer Weiss
Media Planner:  Danielle Levy, Daniel Vun Kannon
Media Buyer: Crisitna Igaraividez, Guillermo Abud

Best Plan using Direct Response

Agency:  Starcom MediaVest Group
Client:  Proctor & Gamble
Product:  Orgullosa
Media Director:  Kelsey Gamblin
Media Planner:  Gabriela Rodriguez
Media Buyer: Allison Duray, Elizabeth Elliot

Best Integrated Plan

Agency:   Zubi Advertising
Client:   Ford Motor Co.
Product:  Ford Fusion, Ford Focus & Ford Escape
Media Director:  Isabella Sanchez
Associate Media Director: Mike Roca
Media Buyer: Kathy Bonilla

Best Plan using Magazines

Agency:  Starcom MediaVest Group
Client:  Proctor & Gamble
Product:  COVERGIRL
Media Director:  Elena Figueroa
Media Planner: Nidia Martinez
Media Buyer: Erin Phillips, Caitlin Brown

Best Plan using  Newspaper

Agency:   Ethnic Print Media Group (EPMG)
Client:   Walmart
Product:  Retail
Media Director:  Jeff King
Media Planner: Donica Polce
Media Buyer: Leslie Watts

Best Plan using Out of Home

Agency:  Starcom MediaVest Group
Client:  Heineken USA
Product:  Indio: Billboard Art Gallery
Media Director:  Mire Torres
Media Associate Director: Jennifer Weiss
Media Planner:  Daniel Vun Kannon, Danielle Levy
Media Buyer: Christina Igaraividez, Guillermo Abud, Andrew Donohue, Grace Chou, Andrew Carter

Best Plan using Radio

Agency:   Zubi Advertising
Client:   Ford Motor Co.
Product:  Ford Fiesta
Media Director:  Isabella Sanchez
Associate Media Director: Mike Roca
Media Buyer: Kathy Bonilla

Best Plan using Television

Agency:   Zubi Advertising
Client:   Ford Motor Co.
Product:  Ford Fusion, Ford Focus & Ford Escape
Media Director:  Isabella Sanchez
Associate Media Director: Mike Roca
Media Buyer: Kathy Bonilla

el Gran Plan

Best Plan using Branded Entertainment / Content Integration

Agency:   Zubi Advertising
Client:   Ford Motor Co.
Product:  Ford Fusion, Ford Focus & Ford Escape
Media Director:  Isabella Sanchez
Associate Media Director: Mike Roca
Social Media Strategist: Manu Gabaldon
Community Manager: Sofia Hexsel

 

 

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