BRAVO Miami has launched an integrated campaign to promote the new Wendy’s Giant Junior Bacon Cheeseburger $5 deal that celebrates young Latino “Giant Juniors.”
The campaign focuses on three fictional characters, Cecilia, Santiago and Andrés, who embody the Hispanic “Giant Junior” dichotomy: young adults doing great entrepreneurial things all while still living at home with their parents.
“These Giant Juniors bring to life the essence of the Wendy’s Es Rico Ser Distinto campaign,” says Federico Hauri, VP Creative Director. “They also promote the Giant JBC $5 meal deal in a memorable, emotionally relevant way.”
The work, which will air on TV, online video and in Social Media, was directed by Pablo Fusco of Black Van Films and edited by Alex Dondero of Vaporpost.