September 11, 2020

During Helsinki Pride, Burger King declares their love to McDonald’s with the painting “Love conquers all”, which shows their mascots embracing each other.

Burger King Finland’s campaign “Love conquers all” is a celebration of love and all the forms it takes.

“Burger King has always stood for equality, love and everyone’s right to be just the way they are. The only instance where it might not seem so, is when we’re bantering with our competitor. But we want to be clear – it all stems from the respect we have for them. And we know McDonald’s stands for the values we stand for, too”, states Burger King Finland’s brand manager Kaisa Kasila.

The long-awaited kiss can be widely seen in outdoor and print advertising as well as in Burger King’s own channels and restaurants around Finland during Helsinki Pride Week.

“The idea behind the painting sprung from our desire to celebrate love in all forms. We thought, what a better way to convey our values than by portraying an all-encompassing kiss between Burger King and McDonald. We wanted to show that in the end, love always wins”, continues Kasila.

The creative partner behind the idea and campaign is TBWA\Helsinki, and the media partner is Virta Helsinki.


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