In addition to partnering with Telemundo and Billboard around the award show, Pepsi is partnering for the first time with Billboard for the fourth year of its En Vivo concert series taking place across Los Angeles, Miami and New York this summer. The series will celebrate Latin music and give passionate fans a once-in-a-lifetime opportunity to see chart-topping artists live at a series of exclusive shows, brought to you by Pepsi. More details on the concert series and ways to win your way in will be available later in the season via Pepsi's social channels.
"I was thrilled when Pepsi approached me to star in their new commercial," said John Leguizamo. "I especially love the message we're sending to our fans through the spot… which is that no matter what type of obstacle or doubt comes your way – big or small – if you stick to your passion and listen to your own voice, you can get one step closer to living out your dreams."
Marissa Solis, PepsiCo Vice President and General Manager of the Hispanic Business Unit, noted "With this commercial, we want to celebrate those that choose to listen to their inner voice in the pursuit of their passions." Marissa added, "John has had a successful career and his journey represents the challenges that all of us face in the pursuit of our dreams. It is that determination and unapologetic approach that Pepsi wants to celebrate and encourage."
As part of a larger partnership with Telemundo around the Billboard Latin Music Awards, Pepsi will air an additional spot during the April 25 telecast that features a unique picture-in-picture take on the commercial, starring Latinx Now! host Nastassja Bolivar. Following the unveiling of the spots, fans can also follow John's social (@JohnLeguizamo) and #MiPepsi to see more content from the leading talent including inspirational messages to fans and behind-the-scenes content from the commercial shoot.
Miami based ALMA is the Hispanic AOR for Pepsi.