Keep Walking America
November 10, 2016
For nearly 200 years, Johnnie Walker has inspired the world with stories of personal progress and today the brand announces the new Keep Walking America campaign, which is yet another powerful collection of stories celebrating the countless achievements, unwavering optimism, hardwork and tireless progression of the great people who call America home.
The new 360 marketing campaign will premiere in a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content tonight (November 7th) during Full Frontal with Samantha Bee, which celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain a progressive nation. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC
CAMPAIGN CREDITS
- Brand: Johnnie Walker
- Campaign: Keep Walking America
- Spots: 30’ / 60’ / 90’
- Agency: Anomaly New York
- Production Co.: Anonymous Content
- Director: Chris Sargent
- Executive Producer(s): Ayelet Weinerman
- Edit: Saints Editorial
- Editor: Ross Birchall
- Mix: Heard City
- Post Production: Method Studios
- Voice Over: Rommel Molina
