MetroPCS to Metro by T-Mobile by Richards/Lerma.

The new ad announcing the name change from MetroPCS to Metro by T-Mobile create by Richards/Lerma.

The spot debuted last week during MNF on ESPN and other primetime shows on all main networks.

The campaign also included a pop-up store in Grand Central Station where Keegan-Michael Key was the very first customer.

The new campaign, as it sets Metro by T-Mobile apart in the wireless category, changing the conversation to something easy to understand and memorable.

 

Agency: Richards/Lerma, Dallas

Principal, Founder: Pete Lerma

Principal, Creative Director: Mike Malone

Principal, Creative Director: Aldo Quevedo

Creative Directors: Julia Melle, Terence Reynolds

Writers: Julia Melle, Miguel Moreno, Jaime Holcombe, Stacia Jacobson

Art Directors: Terence Reynolds, Rodrigo Maycotte

 

Principal, Director of Brand Strategy: Quim Gil

Director of Brand Strategy: Shannon Rubio, Warren Stapler

Group Head, Brand Management: Kristie Allen

Team Lead, Brand Management: Derek Díaz de Leon

Account Executive: Alma Quintero

 

Executive Producer: Matías Sada

Producers: Cesar Jasso, Kathleen Torres

 

Production Company: Mill+ New York

Director: Ben Smith
Executive Producer: Ian Bearce
Producer: Nic Barnes

Shoot Supervisor: Rob van den Bragt

Creative Director: Ben Smith

Executive Producer: Zu Al-Kadiri

Senior Producer: Heino Henning

Production Coordinator: Jesse Pliska

 

Editor: Ryan McKenna, Alex Trierweller
Edit Assist: Matt Campbell

 

2D Lead Artist: John McIntosh
3D Lead Artist: Justin Kurtz

2D Artist: Marco Barotto, Sung Eun Moon, Rachel Moon, Lucia Hill Barroso

3D Artist: Paul Liaw, Zed Bennet, Nicholas Love, Sendil Kumar J, Rijo R, Bharat Ediga, Abhishek Kumar, George Schermer

Matte Painting: Cedric Mernard, Bill Lu

Design: Thomas Heckle, Vivian Kim, Wendy Eduarte, Kyle Leicht, James Van Den Elshout

Storyboards: Mark Yates

 

Audio: Sonic Union, New York. Comma, Chicago

Music Licensing: Aaron Mercer, Wool & Tusk