Vice targets Hispanic Millenials for AT&T

According to Advertising Age, AT&T gave creative responsibilities to Vice to reach Hispanic Millenials through a Spanglish “Mobile Movement” campaign.

Traditionally, AT&T has used Miami Based Bravo and Dalles based Dieste for their HIspanic outreach programs.  The ads will appear on ESPN Deportes and MTV Tr3s, along with print ads in People En Español and Latina

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