August 26, 2017

comScore, Inc. published The 2017 U.S. Mobile App Report. The report provides detailed data and in-depth insights on mobile apps, which now drive the majority of digital media usage in the U.S.

Some key topics covered in the report include:

  •     Mobile app vs. mobile web usage and audience behavior
  •     Highlights of top-ranking and fast-growing apps
  •     App activity among Millennials and other valuable audience segments
  •     Consumers’ attitudes and perceptions towards apps and the app landscape
  •     Usage habits and behavioral tendencies of app users
  •     Deep dives into several app categories, including retail, gaming and online dating

To download report CLICK HERE.

 

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