April 03, 2019

Brandlive and IBM have partnered together to evaluate the state of companies using live and/or pre recorded video solutions. Last year, the report we released focused specifically on live video. The data gathered for this report comes from the responses of over 200 marketing, training, and sales executives across multiple industries.

The research sought to answer such questions as:

  • Are budgets for live streaming going up or down?
  • How frequently are companies leveraging video solutions?
  • Are budgets for video solutions increasing or decreasing?
  • What were the most common use cases for video solutions in 2018?
  • How are use cases for video solutions going to change in 2019?
  • What are the primary barriers to utilizing video solutions?
  • Which business problems attempting to solve through the use of video?
  • To what degree will video play a role in marketing, internal education, sales enablement, and eCommerce strategies in 2019?

To download report CLICK HERE.


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