The Digital Future: A Game Plan for Consumer Packaged Goods [REPORT]

The proliferation of e-commerce and digital expansion has caused many industries to adjust dramatically to the changing landscape of consumer buying habits. Consumer goods companies are now experiencing the same shift. It is anticipated that digital’s current one percent penetration of the U.S. CPG market will expand to five percent by 2018. Five percent of e-commerce sales is nearly 50% of all projected CPG growth over the next five years. The opportunity for CPG manufacturers is immense! In an effort to assist the industry in this digital transformation, GMA collaborated with the Boston Consulting Group, IRI and Google to conduct an independent study to assess the following areas: • Key trends that will reshape the CPG industry over the next five years • Implications of current trends for CPG companies in the future • Effectively responding to changes to retain and grow market share.

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