“We are excited to highlight our slate of returning series and announce our 2021 and 2022 development slate to the advertising and brand community during this year’s upfront sales season,” said Jason Hall, Executive Vice President of Sales, Estrella Media. “At Estrella Media, we create unique, unscripted Spanish-language programming that invites our audiences to be fans and a part of the experience. The result is viewers and listeners engaging with EstrellaTV, Radio, and the Don Cheto Radio Network every month. With over 60 million Latinos in the U.S., this is an influential and important audience for our brand partners. Estrella is the answer.”
Chaparro added, "I'm excited to lead the Upfront season agencies and brands through not only my show but the entire EstrellaTV lineup. My career is about creating fun, entertaining and musical opportunities to connect with people through TV, film, and music. If you haven't embraced the power of Latinos, let me be your guide and show you what you need to pay attention to, and also let you kick back and enjoy a bit of a show. It's a virtual party – everyone's welcome!"
"Estrella Media enters this year's IAB NewFronts as the only Spanish-language presenter, with amazing growth and momentum on all of our digital platforms. We are committed to making it easy for our passionate fans to experience their favorite content on any device, anywhere, and anytime for free with no restrictions, paywalls, or walled gardens. It works for our fans and our advertising partners,” said René Santaella, EVP, Digital & Streaming Media at Estrella Media.