Hispanic On Demand launches

Hispanic On Demand, a U.S. Hispanic digital media company, has launched a unique cutting-edge online advertising multiplatform designed to provide optimized planning, purchasing, management and targeting for U.S. Hispanic digital ad campaigns.

Powered by proprietary technology, Hispanic On Demand features a DSP (demand side platform) tailored expressly for the U.S Hispanic Market; a  premium ad exchange (HPX) focused exclusively on the Latino audience; and a user-friendly Media Planning Tool that are each integrated into a multiplatform application that allows marketers and advertisers limitless reach through a best-in-class internet advertising solution.

In contrast to multiplatform applications that rely on licenses and agreements to guarantee audience to marketers, Hispanic On Demand’s DSP, HPX and Media Planning Tool were each developed, customized and tailored to specifically meet the needs of the unique U.S. Hispanic market.

“Hispanic On Demand is custom-built for the U.S. Hispanic market and was developed with exclusive features designed to allow marketers to better identify the Latino consumer-as well as to cultivate this vitally important online consumer segment,” says Rafael Monteiro, CEO of Hispanic On Demand. “The starting point for Hispanic On Demand is the U.S. Hispanic market. We are not starting at the top and then seeking the intended audience. Our multiplatform already puts the user where they need to be to start their U.S. Hispanic market segmentation. With Hispanic On Demand, the audience segmentation opportunities are limitless, allowing marketers and advertisers to benefit in ways that until now have never been seen.”

The debut of Hispanic On Demand coincides with the introduction of HPX (Hispanic Premium Exchange), which represents one of the biggest ROI opportunities ever seen for marketers who want to specifically capture the U.S. Hispanic digital consumer, Monteiro says. “HPX uses a plethora of user-selected criteria that can narrow selections by gender, age, and other demographics while expanding the overall audience-and effectiveness-of a campaign. For advertisers, it lives up to its name by allowing them to massively reach the Latino audience in the United States as well as select specific placements on the websites they select, thus gaining access to the premium placements they desire most.

Additionally, Hispanic On Demand’s Media Planning Tool provides unprecedented ease-of-use to the media buyer and planner focused on the U.S. Hispanic audience. “The Media Planning Tool offers users suggested rates based on the precise criteria that they select,” Monteiro says. “With multiple segmentation capabilities at their fingertips, advertisers and marketers can easily select their key audience groups within the same media plan.” Users can simply choose each targeting and save it in the Media Planning Tool’s online cart. When finished, one click submits the media plan for approval.

 

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