November 20, 2020

Meredith Corporation  announced the launch of its first Spanish-language Alexa Skill, Mi Afirmación del Día, from its Health brand. The interactive voice skill, whose English-language version My Daily Mindset debuted in September, marks the company's fifth Alexa Skill, joining Allrecipes, Entertainment Weekly, Real Simple Relax and Successful Farming Live, and is the latest addition to the Meredith Audio & Voice Network. As part of its overall commitment to expanding its audio and voice offerings, Meredith is scheduled to introduce the new InStyle Ladies First podcast in early December

"Designed and built entirely by a group of multi-cultural women, Mi Afirmación del Día exemplifies the kind of inclusive products Meredith is committed to producing to reach and reflect our existing and new Spanish-language audiences. We're also delighted to be among the first Alexa Skills to incorporate some of the latest technical features from Amazon, as we continue to increase our audio and voice offerings across our portfolio," said Catherine Levene, President and Chief Digital Officer at Meredith Digital.

"We know that the Latinx community disproportionately suffers from anxiety and mental health issues, so offering this bilingual experience is a relevant and meaningful way to address the emotional well-being of this growing audience. Inclusivity across communities was a key driver of Mi Afirmación del Día's development and will continue to be the focus of this unique and indispensable offering," added Peachy-Jean Retizos, Senior Manager, Innovation of Meredith.

 

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