May 17, 2018

Affluent U.S. Hispanics Drive Daily Usage of Top Social Media Platforms

U.S. Hispanics earning $75,000+ a year significantly over-index on key digital and social media measures when compared to non-Hispanic Whites. From the platforms they use to what they do when they get there, Hispanics are “always on,” depending heavily on their smartphones to keep them connected to family and friends, to research brands, and to make purchases. In our new report, Social Media & Digital Usage in 2018, we partnered with mitú to take a closer look at the latest social media and digital trends across all U.S. consumers, specifically examining attitudes and activity by ethnicity and race, income and daypart.

Special guest, Armandina Cueva, Global Marketing Operations Consultant from Netflix, joins Mario X. Carrasco, Managing Partner at ThinkNow Research, for the #ThinkNowMRX Podcast Series to discuss the findings of the ThinkNow Social Media & Digital Usage Report 2018.

 

 

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