The Story Room named Digital AOR for 2017 CONCACAF Gold Cup

Digital marketing agency The Story Room announced today that it will handle brand strategy and digital marketing services for the 2017 CONCACAF Gold Cup, the continental championship that will be played throughout July in 14 venues across the United States.

The Story Room will be responsible for planning and implementing an integrated digital marketing strategy as well as developing the content program for the Gold Cup, targeting both English and Spanish-speaking soccer fans in the region of the Federation which is made up of 41 countries in North America, Central America and the Caribbean. In addition, the agency will generate a comprehensive digital audience research study on soccer fans across the CONCACAF region.

The account will be run out of The Story Room’s Miami office, with additional support coming from the agency’s outposts in Los Angeles, Buenos Aires, Mexico City, and Montevideo.

“CONCACAF has the unique opportunity to leverage its legendary Gold Cup tournament and cement its connection to soccer fans in its 41 countries,” said Antoinette Zel, Co-Founder and CEO, The Story Room. “We’re thrilled to be working with this prestigious organization that has their finger on the pulse of this highly influential and tech-savvy consumer.”

“CONCACAF is excited to partner with The Story Room, which has a proven track record of reaching sports audiences through powerful and unique stories,” said CONCACAF General Secretary Philippe Moggio. “This partnership will enable us to utilize our content from this summer’s Gold Cup in innovative ways to engage existing and new fans across our own digital platforms and bring them closer to the game.”